【Exclusive Interview】Wilk Elektronik : GOODRAM, simply good!!
Published Mar.10 2009,16:56 PM (GMT+8)
Wieslaw Wilk, CEO of Wilk Elektronik
DRAMeXchange: Can you introduce Wilk Elektronik to our worldwide readers? What’s so special to make Wilk Elektronik so successful distribution in Europe?
For people located in Asia or US, Europe looks like one region or even one country, our focus is only part of Europe - so called Eastern and Central Europe where you find almost 20 countries. Every of them got not only its own language and culture but also inimitable specific character. The key to the success is to be able to understand local differences and act accordingly to that. We launched almost two years ago our branch office GOODRAM Middle East located in Dubai. This is also a part of our strategy to act local with local people but thinking globally. Our sales colleagues no matter in Polish or Dubai office are mostly native, like Polish, Russian, Belarusian, Serbian or Egyptian.
DRAMeXchange: As now, Qimonda is still under the insolvency, what action will you take to maintain the DRAM and FLASH memory product lines under its name?
DRAMeXchange: Does this bad economy affect Overclocking memory product sales strongly?
DRAMeXchange: At this point of the time, what’s your opinion to Gaming market? Do any of your Overclocking products have the chance to stand out of the whole product line? And what is your next step?
I mentioned that our customers call us “Memory Experts”. We are really enjoying it but… it doesn’t mean that we know everything. That is why we are treating our customers as partners and consultants. Before we introduce new product for gamers, we’re giving it first to best overclokers. Their opinions help us introduce really good product tailored to customers needs.
DRAMeXchange: What is your opinion to Netbook market?
Our products like 64GB SLC or 128GB MLC has won a lot of competition where the performance and price was compared. We supply with this product to high end customer and industrial customer in our region. Due to the strategic cooperation with Toshiba we are able to be ahead of market both regarding price and performance.
DRAMeXchange: Will you change your strategy to decrease the bad affects of economy to Wilk at this moment, or in the near future?
People are our greatest advantage. One thing is machinery, which is unique and state of art. But it would be nothing without people who are operating it and whose ideas are helping us to introduce all the time something new and original for end-users.
DRAMeXchange: Will you keep developing other new territory except the markets of EMEA?
DRAMeXchange: What’s your expectation for Wilk and Memory Industry for 2009?
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